

OUR BEST SIDE IS OUTSIDE
Owner and Founder of Frankie’s, Matt Lauderdale, is also self-appointed “Fun Guy.” He’s much more interested in hearing about your day’s adventure then selling you something you won’t love. Since moving to the panhandle in 2011, Matt has been paving his way in the bike business and he knows which bike will work best for his customers.



DESIGNED ON THE BEACHES OF SOUTH WALTON
Introducing the HERO bicycle by HERON BICYCLE COMPANY, a premier Carbon Belt Drive cruiser designed to redefine your cycling experience with innovation, style, and comfort. Born from the needs of our bustling rental company, Salt Air 30a, along with the desires of our retail customers at Frankies Bike Shop, the HERO bicycle perfectly marries functionality with aesthetics. Every bike is designed and named by a member of our team.
Whether you're a retail customer seeking a top-of-the-line cruiser or a rental business looking for a durable custom fleet, the HERO bicycle is designed to exceed expectations and redefine what a bicycle can be. Stop by Frankie's to test drive one today!


WHO IS FRANKIE?
One question we get asked nearly every day: Who is Frankie? Well, Frankie is, in fact, our young daughter! Her smile makes our hearts skip a beat and the perfect namesake for our family business focused on fun.

OUT & ABOUT
From bike rides to community events, you can find the staff of Frankie's out and about in the South Walton area and beyond! From completing Ragbrai (a week long bike ride across Iowa) to helping educate customers in the shop, we truly love everything about biking!
